Toastedink began in 2018 - not with a grand plan, but with a spark. A spontaneous swirl of scribbles, creativity, and just a little bit of friendly FOMO between two doodle-loving creatives. What started as a light-hearted hobby soon became something far more magical when our founder picked up her iPad and began turning puns, feelings, and fuzzy daydreams into greeting cards and stickers.

Then came the world slowing down… and somehow, our little corner of the internet grew brighter. During the quiet of the pandemic, Toastedink found its voice - and a growing community of joy-seekers, stationery lovers, and emotionally exhausted introverts who just needed a gentle giggle and a pastel-coloured pick-me-up.

Since those early doodles at the kitchen table, Toastedink has blossomed into a globally loved stationery brand, stocked in national retailers like HMV and Kinokuniya Bookstore, and sent with love to customers around the world. We’ve gone from sticker sheets to snuggly plushies, punny pins to soft notebooks - but the heart of Toastedink hasn’t changed.

Toastedink has always been about more than creating cute things - it’s about creating comfort. From the very beginning, we’ve believed that small, joyful moments can have a meaningful impact, especially on days that feel a little heavier than usual.

Life can be overwhelming, messy, and sometimes quietly exhausting. We also know that healing doesn’t always come from big, bold gestures. Often, it’s found in the smallest places - a sticker that makes you smile when you open your laptop, a card that says what you couldn’t quite put into words, or a familiar character that feels like a tiny friend who understands. Mental wellbeing isn’t a side note at Toastedink - it’s woven into everything we create. We design with gentleness and intention, aiming to offer moments of reassurance, warmth, and light through thoughtful illustrations, comforting characters, and softly uplifting messages.

Our hope is that Toastedink feels like a safe little corner to return to - a place where kindness leads, encouragement is quietly present, and no one feels alone. Whether you’re gifting love to someone else or choosing something just for you, our products are here to support, soothe, and spark moments of joy. Because we believe that cute things can be powerful. That creativity can be healing. And that even the smallest moment of joy can make the biggest difference.

Every Toastedink product begins with intention - from the cosy scene in your card to the feel of the paper in your hands. Behind the designs, we’re always assessing how to make our creations more planet-friendly. Many of our products use FSC-certified cardstock and recyclable materials, and we prioritise partners who share our approach to responsible production.

Choosing better materials is at the heart of our process. FSC certification ensures the paper we use comes from forests that are responsibly managed, where new trees are planted and biodiversity is protected. It’s a small but meaningful choice that allows you to gift or collect something cute while knowing it's sourced with care. As our product range grows - from stationery to packaging to lifestyle items - we continue reviewing how each piece is made. If there’s a way to reduce waste, improve recyclability or make a swap that lessens environmental impact without compromising quality, we will always explore it.