About Toastedink

We're so happy you're here!

Toastedink is a British kawaii stationery and gift brand founded on a simple but powerful mission: to spread happiness, one cute product at a time. Our world is filled with colourful dreams, punny designs, and joyful creations that aim to uplift your spirit, brighten your day, and remind you that a little whimsy can go a long way.

Our Story

Toastedink began in 2018 as a spontaneous spark between two creatives who loved to draw. What started as a playful hobby and a bit of friendly FOMO turned into a full-blown passion project when our founder picked up her iPad and began creating cards and stickers. During the pandemic, Toastedink found its voice and community online. While the world slowed down, our little corner of the internet grew louder with joy, colour, and connection.

From our first listing to being stocked in national retailers such as HMV and Kinokuniya Bookstore, Toastedink has blossomed from kitchen-table creativity into a globally loved stationery brand with a mission rooted in joy and mental wellness. Today, every card, notebook, pin, plushie, and sticker is still designed with the same care, imagination, and purpose as those very first doodles.

We believe in the power of cute things.
We believe that joy can live in the little things — like a punny birthday card, a comforting plush, or a sticker that makes you giggle.
We believe that stationery isn't just stationery; it's self-expression, it's therapy, it's creativity in its purest form.
We believe that no one should feel alone, and if one of our products can make you feel seen, loved, or simply smile for a second longer, then we're doing something right.

The Toastedink Way

Kindness, creativity, and a love for all things silly-sweet — that’s the Toastedink way. These are the values we sprinkle into every card, sticker, and squishy plush friend

UK-Made Magic

Every Toastedink creation is lovingly imagined and brought to life in our cozy UK studio — powered by colorful palettes, playful ideas, and more cups of tea than we can count. Each piece is crafted with heart and a little extra sparkle from home.

Sustainability with Heart

We believe cuteness and care for the planet go hand-in-hand. That’s why our greeting cards are sustainably printed, and why we're committed to growing even greener with every new design we launch.

Creating with Care

From first doodle to final packaging, we weave thoughtfulness into every detail. Our designs are made to uplift, nurture mental wellbeing, and connect people with gentle humour — not fleeting trends, but real feeling and intentional creativity.

Spreading Joy Through Design

Toastedink is all about heartfelt design — no cookie-cutter cuteness here! Every card, sticker, and gift is created to feel personal, spark smiles, and sprinkle a little extra laughter into everyday life.

Designed to Make You Smile

Every product in our store has been thoughtfully designed with you in mind. Whether you're buying a gift for a friend, decorating your journal, or just need a little pick-me-up, Toastedink offers something for everyone who needs a splash of cute in their day.

We create greeting cards filled with playful puns and charismatic charm; hardback notebooks with illustrated surprises on every page; stickers that stick to your soul (and your laptop, phone case, or water bottle); enamel pins that proudly display your personality; plushies so soft, they double as a cuddle therapist — and so much more to fill your soul with joy in the purest form.

Each design is original, illustrated in-house, and carefully made to evoke joy. No cookie-cutter mass production here — everything is created with intention, personality, and the hope that it brightens your day when it arrives.

Explore Cute Gifts & Smiles

Mental Health & Positivity Matter to Us

Our founder started Toastedink during a time of uncertainty, and it became a lifeline — a creative outlet that connected thousands of people through simple, shared smiles. That's why our mission goes beyond just "making cute things."

We're passionate about mental health, emotional well-being, and making products that provide comfort, encouragement, and light. Whether it's a card that says "I get you," or a frog notebook that makes studying 10x more bearable, our goal is to infuse meaningful joy into everything we do.

We know the world can be overwhelming. Toastedink is here to be your gentle escape. Your soft place to land. Your fun-filled pause in the chaos.

A Global Community of Cute

Our products have shipped all over the world to people of all ages who believe in the power of joy. Toastedink isn't just a brand — it's a community of soft hearts, cozy creatives, collectors, givers, and kawaii lovers.

We absolutely adore seeing our designs out in the world — in your journals, in your unboxings, on your shelves. When you tag us in your photos, it reminds us that our dream is real, and shared.

We're here for the shy creatives, the over-thinkers, the stationery hoarders, the late-night doodlers, the anxious gifters, and the friends who always know how to make you laugh. Toastedink is for you.

Let's Spread More Smiles Together!

At Toastedink, we believe the smallest things can spark the biggest joy. Whether it’s a handwritten note, a cheerful sticker, or a gift that makes someone’s day, our collection is all about helping you share a little more love with the world. Browse our creations and start your own ripple of smiles today.