About Toastedink® | Cute Stationery, Gifts & Smiles from the UK

The Magic, the Mischief, and the Makers of Toastedink

Toastedink is a UK-based kawaii stationery and gifting brand creating cosy, pastel-perfect treasures designed to spark joy in everyday life. What began as a love for cute characters and comforting scenes has grown into a world of greeting cards, stickers, plushies and tiny thoughtful gifts - each crafted with premium materials, soft colours and gentle, uplifting design. Every illustration is made to make you smile: a moment of sweetness in a busy day, a comforting reminder that small joys matter, or a thoughtful way to connect with someone you love. From high-quality FSC-certified cards to feel-good creations that support positivity and mental wellbeing, Toastedink is built on warmth, whimsy and the belief that cute things can genuinely brighten your world.

Our Mission & Values

Whimsy in Every Moment

Bringing tiny sparks of joy to your day through cosy illustrations and uplifting designs.

Planet-Kinder Packaging

Thoughtfully selected packaging that reduce waste and make every purchase feel more responsible.

Premium Quality, Everytime

Experience the difference of high-quality materials made to be treasured.

Positivity for Your Wellbeing

Created to uplift your mood and bring comforting calm into even the busiest days.

Pig plush with pig plush keychain in modern living room

Heart-shaped tea bags hanging over a beige mug with flavour tags

Ghost keychain plush with fried egg and ice cream on beige background

Our Story

Toastedink began in 2018 - not with a grand plan, but with a spark. A spontaneous swirl of scribbles, creativity, and just a little bit of friendly FOMO between two doodle-loving creatives. What started as a light-hearted hobby soon became something far more magical when our founder picked up her iPad and began turning puns, feelings, and fuzzy daydreams into greeting cards and stickers.

Then came the world slowing down… and somehow, our little corner of the internet grew brighter. During the quiet of the pandemic, Toastedink found its voice - and a growing community of joy-seekers, stationery lovers, and emotionally exhausted introverts who just needed a gentle giggle and a pastel-coloured pick-me-up.

Since those early doodles at the kitchen table, Toastedink has blossomed into a globally loved stationery brand, stocked in national retailers like HMV and Kinokuniya Bookstore, and sent with love to customers around the world. We’ve gone from sticker sheets to snuggly plushies, punny pins to soft notebooks - but the heart of Toastedink hasn’t changed.

Every product is still lovingly illustrated in-house, with the same mix of silliness, sincerity, and care that shaped our very first designs. Because at the end of the day, we don’t just make stationery. We make joy you can hold.

So if one of our ghostly little doodles or snack-obsessed animal friends can make you smile, feel seen, or remember that you matter… then Toastedink is doing exactly what it was meant to do.

Coconut card with Toastedink envelope on marble table

Mental Health & Positivity Matter to Us

Toastedink was never just about creating cute things - it was about creating comfort. From the very beginning, this brand has been rooted in the belief that small, joyful moments can have a big impact - especially on the days that feel a little too heavy.

We understand that life can be overwhelming, messy, and sometimes just... too much. We also know that healing doesn’t always come from loud, grand gestures - sometimes, it’s a quiet sticker on your laptop that makes you smile. A card that says the exact words you needed to hear. A ghost plush that feels like a tiny friend who just gets it.

That’s why mental wellbeing isn’t a side note for us - it’s the heart of everything we do.

At Toastedink, we’re committed to making our brand a soft space to land when things get tough. A little safe corner of the internet where kindness always wins, where gentle encouragement is woven into every pun, and where no one has to feel alone. Through thoughtful designs, comforting characters, and products that offer both laughter and light, our mission is to help you feel seen, soothed, and supported.

Whether you're sending love to a friend, building your own joy-filled collection, or reaching for a plush after a long day - we’re here. We’re here to spark joy, to spread softness, and to be a small reminder that things can get better, even if they’re hard right now.

Because we truly believe that cute things can be powerful.

That creativity can be healing.

And that even the smallest moment of joy can make the biggest difference.

Three positivity cards on blue table with flower

Frog birthday card with Toastedink envelope

Our Planet-Kind Promises

Every Toastedink product begins with intention - from the cosy scene in your card to the feel of the paper in your hands. Behind the designs, we’re always assessing how to make our creations more planet-friendly. Many of our products use FSC-certified cardstock and recyclable materials, and we prioritise partners who share our approach to responsible production.

Choosing better materials is at the heart of our process. FSC certification ensures the paper we use comes from forests that are responsibly managed, where new trees are planted and biodiversity is protected. It’s a small but meaningful choice that allows you to gift or collect something cute while knowing it's sourced with care.

As our product range grows - from stationery to packaging to lifestyle items - we continue reviewing how each piece is made. If there’s a way to reduce waste, improve recyclability or make a swap that lessens environmental impact without compromising quality, we will always explore it.

Where to Find Us

You can find Toastedink’s cosy stationery and cute gifts in national retailers such as HMV as well as boutiques around the world. Our collections are chosen by stores that value creativity, quality and feel-good design, allowing our pastel-perfect pieces to travel far beyond our little studio. As we continue to grow globally, our aim is simple: to spread positivity and tiny moments of joy to a location as close to you as possible. Whether you’re discovering us on your local high street or spotting our treasures abroad, we hope each Toastedink piece brings a smile the moment you see it. Wherever our products find a home, our mission stays the same - to make cute, comforting design accessible to everyone, everywhere. No matter where you are in the world, we want Toastedink to feel like a soft, familiar reminder that joy can be found in the smallest places.

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Smiles We're Proud Of...

Loved by Thousands

"I absolutely loved everything that I purchased! The quality is amazing and the designs are so cute! The packaging was adorable and really made the experience much more enjoyable! I would definitely recommend this shop to anyone!"

Bushra

"I adore this shop so dang much. I somehow came across it in my search for cutesy stickers + office items and I am IN LOVE. The quality is GREAT, the customer service is even "greater" (so prompt and so very sweet). The packaging everything comes in is so cute as well, makes me feel even more special."

Rachel

"Wonderful, wonderful cards for everyone, from kids to adults! The drawings are very sweet and creative. There is much care given to the details in the artwork. You can't help but smile when you look at the cards. The printing and cardstock are very high quality. The stickers are just as fun and as brilliant as the cards. One of my favourite shops and I look forward to buying more!"

"These items are outstanding, the colors are vibrant and the materials are top quality. The customer service is fantastic and I love my items so much! This is a GREAT shop to support - you won’t be disappointed!"

Bryanna

“These are the cutest cards I have found on the internet. The colors are vibrant and the artwork is fantastic. Even the envelopes are super cute.”

Stephanie McClain

“Absolutely adorable and well-crafted card that made me smile! Love the creative design and humorous message. Both the card and envelope are high quality materials.”

Maria

“This is even more cute in person. I got this as a graduation gift for a coworker and she absolutely loved it! It even came in the cutest packaging. Highly recommend this shop.”

Shannon

“This is not my first purchase from this shop. And AS ALWAYS - everything was perfect - communication, timely delivery, quality, everything! I think it's my favourite shop on! REALLY! <3”

Natalia

Have Questions?
We Have Answers.

Here’s everything you’ve been curious about - from how we design our stationery to where we ship around the world.

What is Toastedink and what do you create?

Toastedink is a UK-based stationery and gifting brand that brings cosy illustrations, comforting characters and joyful storytelling to life. We create premium greeting cards, stickers, plushies and feel-good gifts - all designed to add a touch of happiness to your everyday.

What makes Toastedink’s designs unique?

Our designs blend gentle colours, warm details and a sense of calm that feels like a soft hug. Each illustration is crafted to spark joy, soothe the mind and celebrate the small, sweet moments that make life a little brighter.

Are your greeting cards FSC-certified or recyclable?

Yes - many of our greeting cards, envelopes and printed stationery pieces are made using FSC-certified, responsibly sourced paper that’s fully recyclable. We’re always evolving our eco choices and choosing planet-kinder materials wherever possible.

Do you ship your cute stationery worldwide?

Absolutely! Our cosy creations travel across the globe. Whether you're nearby or oceans away, we ship worldwide so you can enjoy a little Toastedink magic wherever you live. Delivery times vary by location, but the joy inside each parcel is worth it.

How does Toastedink support mental wellbeing?

Every design is made with emotional comfort in mind - soft, gentle artwork and thoughtful messages that offer calm, positivity and tiny moments of support. We hope our creations give you a reason to pause, breathe and smile when you need it most.

Are your products suitable for gifting?

Absolutely - Toastedink is made for thoughtful gifting. Whether it’s a birthday surprise, a comfort parcel or a “thinking of you” moment, our creations are designed to uplift, encourage and make someone’s day feel a little sweeter.

Let's Spread more Smiles Together!

At Toastedink we believe the smallest things can spark the biggest joy. Whether it's a handwritten note, a cheerful sticker, or a gift that makes someone's day. Our collection is about helping you share a little more love with the world. Browse our creations and start your own ripple of smiles today.

Shop the Magic

The Magic, the Mischief, and the Makers of Toastedink