Our Story
Toastedink began in 2018 - not with a grand plan, but with a spark. A spontaneous swirl of scribbles, creativity, and just a little bit of friendly FOMO between two doodle-loving creatives. What started as a light-hearted hobby soon became something far more magical when our founder picked up her iPad and began turning puns, feelings, and fuzzy daydreams into greeting cards and stickers.
Then came the world slowing down… and somehow, our little corner of the internet grew brighter. During the quiet of the pandemic, Toastedink found its voice - and a growing community of joy-seekers, stationery lovers, and emotionally exhausted introverts who just needed a gentle giggle and a pastel-coloured pick-me-up.
Since those early doodles at the kitchen table, Toastedink has blossomed into a globally loved stationery brand, stocked in national retailers like HMV and Kinokuniya Bookstore, and sent with love to customers around the world. We’ve gone from sticker sheets to snuggly plushies, punny pins to soft notebooks - but the heart of Toastedink hasn’t changed.
Every product is still lovingly illustrated in-house, with the same mix of silliness, sincerity, and care that shaped our very first designs. Because at the end of the day, we don’t just make stationery. We make joy you can hold.
So if one of our ghostly little doodles or snack-obsessed animal friends can make you smile, feel seen, or remember that you matter… then Toastedink is doing exactly what it was meant to do.
Mental Health & Positivity Matter to us
Toastedink was never just about creating cute things - it was about creating comfort. From the very beginning, this brand has been rooted in the belief that small, joyful moments can have a big impact - especially on the days that feel a little too heavy.
We understand that life can be overwhelming, messy, and sometimes just... too much. We also know that healing doesn’t always come from loud, grand gestures - sometimes, it’s a quiet sticker on your laptop that makes you smile. A card that says the exact words you needed to hear. A ghost plush that feels like a tiny friend who just gets it.
That’s why mental wellbeing isn’t a side note for us - it’s the heart of everything we do.
At Toastedink, we’re committed to making our brand a soft space to land when things get tough. A little safe corner of the internet where kindness always wins, where gentle encouragement is woven into every pun, and where no one has to feel alone. Through thoughtful designs, comforting characters, and products that offer both laughter and light, our mission is to help you feel seen, soothed, and supported.
Whether you're sending love to a friend, building your own joy-filled collection, or reaching for a plush after a long day - we’re here. We’re here to spark joy, to spread softness, and to be a small reminder that things can get better, even if they’re hard right now.
Because we truly believe that cute things can be powerful.
That creativity can be healing.
And that even the smallest moment of joy can make the biggest difference.
Our Planet-Kind Promises
At Toastedink, we’re all about joy - but never at the cost of the planet we love. We believe that magic can be made mindfully, and that spreading smiles should go hand-in-hand with making thoughtful, earth-kind choices.
We’re not here to greenwash or overpromise. We’re a small brand with a big heart, doing what we can, where we can - and that means making gentle changes that add up over time. Like replacing plastic cello bags with our fully recyclable card catcher stickers, so our greeting cards can stay plastic-free without losing their charm. Or choosing paper stock that’s FSC-certified and responsibly sourced. Or keeping our packaging minimal, cute, and compostable wherever possible.
Every decision we make - from how we ship your happy mail to how we design our product backing cards - is rooted in the belief that even small swaps matter. And while not every material or process is perfect (yet!), we’re always researching, learning, and looking for kinder alternatives without compromising the magic.
Sustainability can feel big and overwhelming. But we believe that change doesn’t have to be loud - it can be soft, pastel-toned, and quietly powerful. That the ripple effect of one small, planet-friendly choice can be felt far beyond the parcel it’s wrapped around.
Our promise is this: we will always do our best to make choices that care - for you, your mental wellbeing, and the world we all share.
Because kindness isn’t just what we print on our cards - it’s in the way we create, the things we send, and the future we believe in.
Our Story
Mental Health & Positivity Matter to us
Our Planet-Kind Promises
