Last updated: February 2026
At Toastedink, your privacy matters to us. The Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, place an order, or interact with us online. We are committed to handling your data responsibly, transparently, and in accordance with UK data protection laws, including the UK GDPR.
Who We Are
Toastedink is a UK-based ecommerce brand selling stationery, gifts and lifestyle products through our website toastedinkstudios.com. For the purposes of data protection law, Toastedink is the “data controller”, meaning we decide how and why your personal data is processed.
If you have any questions about this policy or how is handled, you can contact us at info@toastedinkstudios.com
The Information We Collect
The personal information we collect depends on how you interact with us.
When you place an order, contact us, sign up to our mailing list, or leave a review, you may provide information such as your name, email address, billing and delivery address, phone number and details about your purchase. If you contact us directly, we will also collect the information you choose to share in your message so we can respond properly.
Payment details are handled securely by our payment providers. We do not store or have access to your full card details at any point.
When you browse our website, certain information is collected automatically. This includes your IP address, device and browser type, pages viewed, time spent on the site and how you arrived at our website. This data helps us to understand how visitors use our site and allow us to improve its performance and usability.
How and Why We Use Your Data
We only use your personal data where we have a lawful reason to do so. Most commonly, this is because the data is necessary to fulfil a contract with you (such as processing an order), because we are required to comply with legal obligations, or because you have given your consent.
Your information is used to process and deliver orders, send order confirmations and delivery updates, respond to customer service enquiries, and manage returns or refunds. Where you have opted in, we also use your information to send marketing emails and brand updates.
We may use anonymised or aggregated data to analyse how our website is used, which helps us to improve our products, content and overall customer experience. We also use data to help protect our website from fraud and misuse.
Email Marketing and Communications
If you choose to sign up to our emails or make a purchase from us, we may send you emails about new products, offers, and Toastedink updates. We use Klaviyo to manage our email communications.
You will only receive marketing emails where permitted by law, and you can unsubscribe at any time using the link at the bottom of our emails. Once unsubscribed, we will stop sending marketing messages, though we may still contact you about orders or customer service matters.
Reviews and User-Generated Content
If you leave a product review or rating, for example through a third-party review platform such as Judge.me, your review content and first name may be displayed publicly on our website. Reviews help other customers make informed choices and help us improve our products and services.
Cookies, Analytics, and Tracking
Our website uses cookies and similar technologies to function properly and to improve your experience. Cookies help us remember your preferences, understand how visitors use our site and support our marketing and advertising activities.
We may use third-party services such as Google Analytics and advertising platforms such as Meta, TikTok or Pinterest. These services collect information about how users interact with our website so we can measure performance and improve our campaigns.
You can manage or disable cookies through your browser settings or via our cookie consent tool. More detailed information about how we use cookies can be found in our cookie policy.
Sharing Your Information
We only share your personal data where it is necessary to run our business and provide our services. This includes sharing data with trusted third-party providers such as Shopify (our ecommerce platform), payment processors, delivery and fulfilment partners, email marketing platforms, review platforms, and analytics or advertising providers.
All third-party providers are required to handle your data securely and only for the purposes agreed with us.
International Data Transfers
Some of the services we use may store or process personal data outside the UK or European Economic Area. Where this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your information.
How We Protect Your Data
We take reasonable technical and organisational measures to safeguard your personal data. This includes using secure platforms, limiting access to personal information, and working only with reputable service providers. While no system can be guaranteed to be completely secure, we take data protection seriously and regularly review our practices.
How Long We Keep Your Data
We keep personal data only for as long as necessary to fulfil the purposes outlined in this policy. This includes keeping order information for legal accounting, and tax reasons. When personal data is no longer required, it is securely deleted or anonymised.
Your Rights
Under UK GDPR, you have a number of rights in relation to your personal data. These include the right to access the data we hold about you, request corrections, request deletion, object to certain types of processing, and withdraw consent for marketing at any time. To exercise any of your rights, please contact us at info@toastedinkstudios..com
